MD & GOODS part
Seven Plus secures a competitive edge in the high-value merchandise market using IP, providing differentiated brand experiences for domestic and international fans.
By operating permanent pop-up stores in Tokyo, Osaka, and Jakarta, we create continuous marketing and promotional effects, contributing to the global spread of K-content.
Building an IP-based product lineup
- Developing high-quality merchandise using exhibition and performance artist IP
- Creating a variety of lifestyle products and fashion items leveraging character IP
- Planning limited edition goods by season and theme to stimulate collector interest
Omnichannel distribution strategy
- Online: Establishing a self-owned e-commerce platform and entering major online marketplaces
- Offline: Utilizing various channels such as pop-up stores, licensing shops, and exhibition booths
- Mobile app: Providing virtual product experience services through AR features
Creating synergy through collaboration
- Partnering with domestic entertainment management for merchandise planning
- Expanding character product lines with IP-holding companies
- Launching premium lines through collaborations with renowned designers and artists
Data-driven marketing strategy
- Personalized product recommendation service through purchase history analysis
- Timely product planning based on real-time trend analysis
- Continuous optimization of marketing effectiveness through A/B testing
